Mailchimp

Mailchimp · Live

Ask Mailchimp how the list is really doing.

Read Mailchimp audiences, campaigns, segments, and report data so the agent can answer questions about list health, send performance, and revenue from email.

Connect MailchimpHow it worksLive
Auth
OAuth
Access
Read-only by default
Plan
Every plan
Freshness
Live — every call hits Mailchimp's API
Available on
Every plan

Examples

Questions teams actually ask.

The tools it pulls from are shown inline — every answer in Lumen cites the underlying records it read.

Lifecycle

Open / click / unsubscribe rates on every send in the last 30 days, ranked best to worst.

pullslistCampaignsgetCampaignReport
Growth

Audience growth over the last 90 days, broken down by signup source.

pullsgetAudiencegetAudienceGrowth
Deliverability

Bounce and abuse rates per audience this month — anything trending up?

pullslistAudiencesgetAudienceReport

Scope

What Lumen sees. What it can change.

Read is on by default. Every write is a separate toggle, capped per user, and logged.

Read

What Lumen reads

Lumen calls the Mailchimp Marketing API with the OAuth token you grant at install. Read scope only by default.

  • Audiences

    List, members, growth, segments, merge fields, unsubscribes

  • Campaigns

    Definition, send time, audience targeted, full report (open/click/bounce/click-by-link)

  • Automations

    Customer journeys, classic automations, per-step performance

  • Segments

    Definition, current member count, sample members

  • Reports

    Aggregate stats, click maps, ecommerce revenue when the store is connected

Write · opt-in

What Lumen can write

Lumen does not write to Mailchimp by default. List adds and campaign sends can be admin-enabled per audience if you need them.

    Every call is logged with user, operation, audience or campaign ID, and date range. Exportable as CSV.

    Install

    Connect in under a minute.

    No keys, no call, no app marketplace fine print.

    1. Authorize
      01

      Connect with OAuth

      In Settings → Integrations → Mailchimp, click Connect. Sign in and approve the scopes Lumen requests. The token is stored encrypted.

    2. Pick a data center
      02

      Confirm the data center

      Mailchimp tokens carry a data-center prefix (us1, us20, …). Lumen reads it from the token automatically — no manual entry.

    3. Ask
      03

      Try a warm-up question

      Start with "Open and click rates on the last 5 sends" — the agent will pull the campaigns, fetch each report, and show you the numbers side by side.

    Connect Mailchimp. Reconcile the email funnel.

    OAuth. Read-only by default. Audience writes opt-in.

    Connect MailchimpBack to all integrations